Hi, I’m Julia!
Years of Experience
Trusting someone to show up for you on one of the most important days of your life is big- so how can you trust I know what I’m doing?
My background is in professional theatre; I was a musical theatre actor for most of my twenties. That’s actually where Imogen gets its name from- Imogen is the heroine of Shakespeare’s ‘Cymbeline.’ In 2019 I decided to turn my affinity for flowers into a honed craft and eventually a career; I started freelancing for several studios and designing for Stems Brooklyn, eventually working my way up to head of their weddings department.
During my years as the lead weddings designer at Stems, I had the honor of working with dozens of couples, planners, and families on some of the most special days of their lives. My work there was featured in publications like The Knot, Carats and Cake, and Wedding Chicks. Most proudly, all the weddings I designed featured sustainable mechanics and a high percentage of local flowers.
Client Feedback
Some kind words from couples I worked with at Stems Brooklyn:
”Not only did our ceremony florals look amazing, and our reception space, but they gave me the perfect bridal bouquet of my DREAMS. Julia was such a great partner in helping us figure out where to place each floral fixture, and she really went above and beyond with her suggestions and recommendations.” -Alexis, Wedding Wire
My partner and I did all our planning, and took a lot of florist calls - but after getting on the phone with Julia at Stems, we knew we found our team.
I immediately felt calm, as Julia kindly explained the components that might go into our floral arrangements. I came in with ZERO knowledge of flowers, just a basic idea of what I wanted the look & feel to be - and Julia helped walk through pieces we could add…The flowers were BEAUTIFUL!” -Sarah, Wedding Wire
”They took our vision and turned it into something beyond what we could have ever dreamt up! Julia is kind, attentive, and incredibly talented.'“ -Jennifer, Wedding Wire
Details, details, details
I worry about the details so you don’t have to. There are so many moving pieces involved in planning a large scale event, so consider florals one that you don’t need to stress over. Meticulous timelines, staffing, coordinating with dozens of different flower farms all for your big day- I’ve got it all covered. At the end of the night, my team will even come back to break everything down!
I’m a romantic at heart.
I love all things love. Planning a wedding can be stressful in many ways, but at its core, it’s about a celebration of love: a radical choice to stand in front of your family and friends and affirm your love for another person. What could be better than that?
So how does this work?
My goal is for this process to be easy, fun, and enjoyable- even if you know nothing about flowers!
Step one is to fill out the inquiry form here to get in touch. I’ll respond to you ASAP (usually within 48 hours) to set up a phone call where we’ll chat all about your wedding. I want to hear it all!
After our call, I’ll put together a custom proposal for your event, complete with transparent pricing and mood boards designed just for you.
To move forward, a deposit secures your date and you’re officially booked with Imogen Floral! Check florals off your list and relax until the month before your wedding; at that point I’ll reach out to schedule a final check-in, where we’ll make sure we’ve got all our numbers right and nobody will show up on the day missing a boutonniere!
You get married! By the time you stroll into your venue, it’s a floral wonderland. Our team returns at the end of the night to break everything down and ensure all organic material gets composted.